Having a social influencer network in business, people will see ‘social proof’ that you know what you are doing.
They want to know that your products and programs work.
When you have people in your ‘circle’ sharing great testimonies and results they achieve because of you, they want it, too.
This is one of the many strategies and techniques that marketers rely on having a social influencer network to win you over and convince you that their product is what they need.
It taps into a basic human characteristic – the need to be like others.
Having social proof is more than a marketer’s attempt to persuade you to buy.
It’s a strategic art to give your buyers confidence that you have what they want and need.
Think of an article that’s gone viral on social media.
More and more of your friends are sharing it every day. Don’t you start wanting to read it and see what it’s all about?
You’re buying something on Amazon and you see that one seller has a 97% customer rating while another has yet to make a sale. Which would you choose?
Social proof is now part of everyone’s life.
While having a social influencer network, it’s a keystone and a technique you should be incorporating into your plans.
It’s important for businesses not only because it’s powerful, but also because it builds trust.
When people are looking for a product or service, they are thinking to themselves, “How is this product or service going to help me.”
There’s also a negative side to their thinking.
They’re saying to themselves, “Can I trust this business?” or “Is this product or service going to fall short of my expectations and let me down?” 
What is the importance of online reviews?
Social proof marketing is in the form of reviews, testimonials, or statistics on customer satisfaction tells the prospective customer that this is a company they can trust.
The product or service may or may not be perfect, but at the very least, the company has a great deal of customer satisfaction, so it can’t be all bad.
How does social media influence business?
Having a social influencer network is an important factor in driving people to make a purchase, sign up for something, visit a website, or take any other kind of action.
It’s even more important today because we rely so much on social media.
As social media use grows and people increasingly make major decisions using this, the importance of social influence rises as well.
On a company’s website, you can see what the company says about itself.
Naturally, the company won’t say anything negative.
We all know that a company’s own marketing materials are designed to influence you to buy.
But being a social influencer network, it’s a completely different story.
When you see people talking about a company on social media, you’re hearing the voice of a business’s customers, and not the business itself.
In the minds of a prospective customer who is at the stage of kicking tires, what other customers say is extremely persuasive.
When you build a social influencer network for your business, you are using a top-tactic towards growing your business revenue.
It will be an ongoing process.
You need to develop a process to collect your data and keep your social media profiles current.
To help you with building your social influencer network, we want to tell you about a tool of the MyNAMS Profit Planners called Power of Social Influence Profit Planner. 
This will help you master many of these marketing techniques fast with:
- Textbooks
- Checklists
- Workbooks
- Idea generators
- A calendar for the complete training
P.S.
If you want access to additional topics for improving your business, then check this out.