Stop wasting time doing the ‘harmless’ bad habit that’s destroying your confidence – comparing yourself and your business to others.
Give it up, and watch your business skyrocket!
President Theodore Roosevelt is credited with saying, “Comparison is the thief of joy”.
And he was right! Think about what happens to you mentally and physically when you compare yourself or your business with someone else’s.
You should stop wasting time doing market research by comparing yourself to others because this is unhealthy.
Can you relate to this scenario?
You make a post on social media to share your family-fun pictures with your followers. It feels incredible as people begin commenting and ‘liking’ your post. Who doesn’t like that kind of attention?
And then it happens.
You notice that a competitor has a similar program. On top of that, you see that some of your followers have purchased their program instead of yours. AND they became an affiliate for that program, and you see social media posts about it everywhere!
You notice a buzz around the competitor’s program. Suddenly, as you realize that your upcoming launch for a new program you’ve put everything into is already out there, you experience doubt and panic. You ask yourself if you blew it by not launching sooner.
Stop wasting time thinking negative thoughts! This is one of the bad habits you should stop now!
Jealously is something most business owners may encounter. What began as a positive social post about your business and family has turned into feeling hurt, upset, or frustrated.
You should ask, why am I comparing myself to others?
This is because social media can become a bad habit of comparing yourself to someone else, killing your confidence and bottom line.
If you don’t feel good about what you are doing or producing, your business suffers. At this point, many may reconsider their decision to start a business.
Stop wasting time and give up comparing yourself and your business with others!
Keep in mind that it is their “highlight reel” when you look at your competitor’s social media feed. To compare yourself with their edited, strategic marketing is never a good idea. 
By now, do you compare yourself to the most well-known person in your niche?
You should stop wasting time on this and realize how many years it took them to get there. We bet it was a long struggle for them until they reached their expert status.
To us, it may look like it was an overnight success that got them there. We don’t know the time, money, frustration, and doubt they encountered to get where they are now.
Jumping to conclusions about someone else’s success is never a good idea. If you want to know more about how they reached the place they are now, look for books, interviews, or blog posts they may have shared about their struggles to inspire others to keep going. Who knows – you may find yourself re-inspired about your business?
Remember that the experts in your niche are people too, and they had to start somewhere.
Most of them have social media managers who are the pros at showcasing the good things in their client’s lives.
Don’t use the definition of success by someone else as yours. Follow your path. Enjoy your journey as you learn and grow. There aren’t wrong or right answers. Even in saturated niches, you can stand out because you are unique.
Stop wasting time having negative thoughts, instead, bring your skills and experience out in the open. Your audience will be drawn to you because of your back story and talents.
Keep in mind that there are enough customers in the world for everyone.
Create your dream goals, milestones, and strategies for your business. Don’t copy someone else’s because they are not you. Authenticity is a huge factor in your overall success.
Your clients want something only you can provide, your unique view and solution. Being an imposter or copycat won’t serve you or your clients.
Market research is an entirely different animal. It’s essential to do this research to understand your target audience and what they need. So, stop wasting time by making unhealthy comparisons to you and other’s businesses in this process.
Notice the data you collect without making unhealthy comparisons to you and your business.
Notice their marketing patterns and product/program offers. Understanding this data will help you determine what you need to do.
Keep a fixed and growth mindset, never allowing envy to erupt.
Celebrate their successes and see how you can make improvements to reach your goals.
If you’re interested in learning more about this plus six other landmines that can blow up your business, check here to get the details.
David Perdew has created a Profit Planner called “7 Landmines that Blow Up Your Business“, helping businesses avoid the seven pitfalls that can impact a business. 
This implementation system comes with:
- textbook
- workbook
- idea generator
- calendar tasks
- checklist
