Sometimes, without a positive work ethic, it causes toxicity that is outside your control. But you may find that a small change on your part could significantly improve the situation.
For example, if your client is frustrated with spending time watching video modules in your course. Rather than blaming her for not being serious or focused, ask yourself (or your client) what it is about viewing a video that is frustrating her.
Until you know the cause of frustration or negativity, you’re playing tag in the dark, trying to find a solution.
But what if they don’t – or can’t – tell you exactly what the problem is?
Here are three common situations without a positive work ethic that cause clients to lose interest or become frustrated with your video:
- The quality. Is it boring? Are you a talking head, droning on and on? Are you talking more about yourself and how wonderful you are than about their problem?
- The presentation. Is your video well-edited for simplicity and clarity? Do you stick to one point and focus on it all during the video? Does the ending set your client up perfectly for the next video module?
- Learning style. If quality and presentation checked out okay in the previous questions, then the problem is most likely your client’s learning style and lifestyle. If she is an intensely busy person and a linear thinker, sitting through a forty-minute video causes anxiety. Even if she was initially interested, slice your way into her extremely precious and limited work hours, and you’ve lost her.
Look for minor tweaks you can make that can significantly affect easing frustration thus positive work ethic —especially with group coaching and membership sites.
- Provide a transcript
- Show FAQ Page or section
- Provide diagrams
- Give worksheets
- Show Q&A sessions
- Monthly Q&As done more formally (i.e. in a webinar) can offer other benefits
- Make it easy
An excellent way to boost the mood of group members: Give shout-outs.
How can you expect your client to have a positive work ethic if you never go out of your way to celebrate her achievements and remind her that she has successfully conquered another milestone?
Celebrate with your client, in public as well as privately.
Praising her in your group validates and boosts her self-esteem. Also, give her something positive to live up to!
Every business can experience times where you need to re-think what you’re doing for your clients. It simply goes back to knowing your ideal audience and understanding how they learn and how you can facilitate that through a positive work ethic.
Melanie M Davis and her team have produced tiny systems called Profit Planners. The focus is on a single business topic and this month it is about how to “Handle Toxic Clients“.
Profit Planners have become extremely popular and effective for entrepreneurs for over four years.
The simple, easy process is designed to give you big results, as long as you take action.
To learn more about it, check it out here.
