Having a marketing plan outline is one of the keys to go the extra mile when it comes to communication. Your clients should experience a quality level of support.
Focus on making your clients feel pampered. A few minutes of extra effort can encourage your clients to come back for more and, hopefully, tell others about your service.
Clients are more likely to stay in your service if they have their needs met at every corner, within reason, of course.
If they feel like you’ve overbooked your calendar and they are no more valued than an entry-level client who paid much less, then you’ll hear grumblings from your unhappy client and possibly refund requests.
So start planning a marketing plan outline for this. Because not only that, your reputation can be at stake.
If they share their bad experience when working with you, you lose potential revenue and your reputation. A word-of-mouth referral is more valuable than any paid advertising, so treating high-end clients well will most likely yield more high-end clients.
Instead, in your marketing plan outline, know the process of what a premium client experience means to you. Then think about what the experience will be like for your clients.
- What will they experience when reading or hearing about your offerings?
- What will it feel like when they’re working with you?
- When they reach the end of your coaching sessions, what’s their next step?
- What sort of experience can they expect going forward?
- Do you have a mastermind group they can join?
- Do they become higher-ranking VIPs with extra benefits?
Think through these steps carefully, and remember to focus on the specific types of clients you’re targeting. Provide a boutique-like experience they won’t find anywhere else.
Let’s start at the beginning of your marketing plan outline and map out a seamless intake process.
When a client wants to sign with you, what is your current process? If you don’t have one set up, it’s time to change that.
Ongoing communication is important with clients, especially if they have contracted with you for 6-12 months.
Whether they’re a lower-level client or a higher-end client, they both want to know that you won’t just disappear for days at a time. They want to know that you care about their interests and goals.
Clients who have already spent money with you and are happy with their experiences can quickly be sold into another program.
However, that plan needs to be in place before the end of their sessions.
This is also an excellent time to express how much you enjoyed working with them and that you’re open to receiving feedback about what your client liked and if there are any areas where you could improve.
Clients are paying for a high-end experience like being part of the process, and they feel more satisfied when they know that your efforts were carefully tailored to their unique needs.
In your marketing plan outline, working with high-end clients means you’ll likely go above and beyond what your client expects.
This is all part of the premium client experience.
Providing freebies or gifts along the way shows that you’re invested in providing far better service than lower-priced alternatives can offer, and they let you reach out to your clients on a more personal basis.
Adding your personal touch to your client experience is what will make you stand out from the crowd.
What types of bonuses or gifts can keep your clients satisfied and interested in doing business with you again?
What personalized elements can you add that your potential competitors can’t match?
Often, small gestures go a long way toward building a beneficial relationship.
Consider offering a special gift to new clients to get off to a strong start.
Another great option to add to your marketing plan outline is personalized thank you notes. If you’re proud of your handwriting, a brief letter can be enough to encourage your clients to keep coming back for more.
If you’re ready to dive into offering high-end packages, you don’t want to miss out on the right way to create and sell them.
Take a look at a Profit Planner called “High-End Packages for High Profits” from David Perdew at MyNAMS.com. 
David knows what it takes to help business owners generate more revenue. This profit planner has a step-by-step method to help you create high-end packages.
You’ll receive a textbook, workbook, idea generator, calendar, checklist, and recommended tools—everything you need to create your premium packages.
What’s covered in this training?
- Map Your High-End Packages for Success
- Learn Why Your Clients are Ready for High-End Offers
- What High-End Clients Crave from You
- The #1 Thing to Get Right with High-End Offers
You want more income, right?
Then do yourself a favor, create a marketing plan outline and get the “High-End Packages for High Profits” today to get started.
Don’t miss out on this opportunity!
