If you can’t meet your tribe in person, free webinars are the next best thing because people still get to see your coaching style and hear your expertise for themselves. The only thing missing this is the ability to shake someone’s hand.
Consider this format another lead magnet with a completely different funnel of emails set up on the back end. With your first downloadable lead magnet from Step One, you delivered content with the idea of getting email subscribers.
Using a free webinar as a lead magnet allows you to attract email subscribers but also gives you the space to promote your paid services or courses at the end. Many people use this also written format to target different audiences or to test which one converts better.
Before you discard this option as being too difficult or too techy, there’s a way to automate this process. We’re talking about creating an evergreen free webinar, also known as on-demand. You record it in the privacy of your home or office, without an audience, and then you use a service such as Ever Webinar to host the free webinar and allow registrations.
Creating an on-demand evergreen free webinar is a brilliant marketing tool because you’re putting the power in the hands of your audience. Instead of them skipping your free webinar due to schedule conflicts, they can choose a date and time that works best for them to watch. They are registering just as they would for a live free webinar – which adds names to your email list – and they are watching the product pitch at the end, which hopefully will lead to sales. Once you do the hard part of creating your paid product and the automated webinar, you can put this process on autopilot and watch your email list and sales grow.
What makes a free webinar irresistible? Much like your downloadable lead magnet, you want to teach your audience how to do something without giving away all your secrets.
With a free webinar, you can demonstrate how to do something, or you can simply use PowerPoint slides to illustrate your points.
Choose a topic that often gets asked as a top question. Your topic should relate to a common pain point among your audience. They should want to watch your free webinar because you’re offering solutions to their problem. Your free webinar title should also be hot and creative, so it catches the attention of your audience.
If you have never hosted a free webinar before, start by organizing your thoughts with a bullet point outline. Jot down your main thoughts first and then fill in the details with supporting facts or resources. Once the outline is done, delegate the slide production to your Virtual Assistant.
If you’re nervous about relying on an outline for a whole free webinar, practice a run-through first while recording, then have that recording transcribed. Now you have a script to follow for your real recording.
What should you offer at the end of your seminar? That is entirely up to you (and you can even create multiple free webinars that lead to different offers)! They work for promoting both service packages as well as paid products; which one you choose depends on your business goals at this moment.
If you want more one-on-one clients, create a package with the services you demonstrate in your recording. You can offer group coaching workshops or send viewers to a paid product. No matter which you choose, create a dedicated landing page for your viewers to purchase without distraction.
It’s common practice to reward those people who stayed until the end with a discount or special offer. If you’re creating a discount, don’t make it so large that you’re not making any profit on the paid product. A special offer can be as simple as a bonus product, or access to your private Facebook Group. Whichever one you choose, be sure to set an expiration, such as “the next 24 hours” because it creates a sense of urgency that they might miss this great deal unless they act fast.
One quick note: Be careful about offering free consultation sessions. The idea is to get as many eyes as possible on your free webinar and even if 10% of that number books a consult, you could run the risk of giving away too much of your precious and valuable time.
Promoting your on-demand free webinar is pretty much the same as promoting any other product. Use social media to your advantage as well as Facebook ads. As we discussed earlier in Step One, set up the ads by choosing your demographics, your budget, and the length of the campaign. Then, track your results.
If you’re using this in conjunction with a downloadable lead magnet, it’s wise to choose two different topics, or at least have them related but not the same. The object of marketing is to attract as many different parts of your audience as possible. The same is true for the email funnel that gets triggered from the webinar registrations.
Don’t duplicate your emails. You will likely have people moving from your download list to your free webinar list (or vice versa), and they’ll get turned off if they get déjà vu from duplicate messages. Everything in your business should work in harmony instead of fighting each other, so coordinate these email funnels appropriately. 
We’re really excited to share with you an easy, step-by-step system to help you gain more clients. It’s called “Hate Marketing? Get More Clients Anyway!” Profit Planner from the Excellence Business Academy (EBA).
The Profit Planners are fluff-free tiny systems gearing to help businesses quickly and easily. When you follow the steps in “Hate Marketing? Get More Clients Anyway!”, you will feel confident in your marketing abilities as your client list begins to grow.
You will receive the following in the package:
- Textbook
- Digital Workbook
- Calendar with tasks you work on daily
- A complete checklist to make sure you don’t miss a step
Don’t miss out!
