How to find customers if you are taking on existing ones just because you thought you should say ‘yes’ to everyone?
Because this usually happens when you are just beginning with your business.
You get hung up with the numbers, believing the more clients you have, the more money you can make.
But that’s not true.
Plenty of people online consume so many freebies that they expect to get everything for free. That’s not healthy for your business.
Here’s what inevitably happens if you don’t know how to find customers who want everything for nothing.
It doesn’t satisfy them. They didn’t progress because it was too easy. They didn’t sacrifice for your coaching or your program, so they don’t value it.
So, they don’t achieve the results because they don’t really believe your program is worth it and therefore can’t work.
And, when you do say ‘no’ to their next request – when the program is going to Phase 2, and they are again obliged to pay – they leave in a huff and tell everyone how useless your program is.
While they are with you, they argue and complain about everything. They leave bad reviews. And then again, sometimes it’s out of sight, out of mind. They’re off to find their next victim.
But here’s what happens if you know how to find customers because you realize you can never please toxic clients, let alone help them.
It happens when you stick to your guns and say, “I can’t do that. It wouldn’t be fair to my other clients to give you a special rate and I wouldn’t be honoring my hard work”.
So they either find the money from somewhere, or they leave.
And when they leave, they make room for new clients who will truly value and appreciate your time and expertise and pay what you charge happily, without question.
Stop wasting your time beating yourself up because of clients who are hard going, don’t value you, and don’t take action to reach their goals.
Don’t worry about losing them, instead look for the gems. These diamond clients will most likely find you first!
If you start and know how to find customers, don’t feel guilty.
It’s a sad fact that people who are good at coaxing something out of you are masters at guilt-tripping by making it feel as if you will blight their life if you don’t give in.
If you do decide to cut someone a break, look for the reciprocity in such an arrangement. Make sure it stays a win-win situation. If you can’t find any reciprocity factor for helping a client, don’t. Cut them loose.
Trust us. We know how you feel about letting clients go. It’s hard and uncomfortable. But it’s something you need to understand.
In the EBA Profit Planner, “Handle Toxic Clients”, you will learn how to avoid this from happening upfront and in the future.
The simple, step-by-step tiny system has:
- Textbook
- Workbook
- Idea Generator
- Checklist
- Calendar
Take action now! Click here to learn more.
