Obtaining an email address list by giving incentives could be a missed opportunity to attract only the ideal client or customer.
You have heard ‘the money is on the list’.
And that you need to drive massive traffic and capture email information in order to make more sales.
The fact is you only want a targeted email address list that will actually buy from you. You should actively drive the rest away.
This is especially important if you are offering free strategy sessions as your sign-up incentive.
While that sounds counter-productive, you are in a unique situation to pre-qualify people before you grow your email address list.
In the long run, this will pay off for you by doing a customer engagement strategy.
Which is having a very targeted list of people that are better community members, more engaged, and most likely to purchase your offers.
Consider this:
If you repel the 90% of visitors who only want the free consultation by warning them, they will be expected to sign-up for regular paid coaching at the end of the consultation.
By doing so is actually a good thing!
You won’t waste your time on 90 consultations that won’t lead to paid coaching.
Think of that in terms of man-hours. Even if you offer 20-minute sessions, those 90 consultations would use 30 hours of your time, almost a full working week!
The 10% of serious seekers in your email address list that book a free session will be eager and ready to hire you on a regular basis at the end of the session.
When you actively repel freebie-seekers and give free strategy sessions only to the remaining ideal, your free sessions lost you about a thousand dollars in the time you invested.
Be stern about repelling the non-serious people which are lead generation strategies for your email address list.
Don’t be afraid to utilize these lead generation methods and strategies.
Don’t be afraid to deliberately disqualify the wrong potential clients in your email address list.
When you target your incentive to a specific goal and layout specific conditions, you’ll attract only high-quality clients who will build your reputation.
Finally, even your free giveaway may be missing an opportunity to make you money.
You can easily monetize your giveaway by including a link to a paid product as an extra or alternative to accepting your incentive.
If you want to offer the paid product upfront, include the link and/or a little blurb right on your landing page.
Or you can tell people about it in your “Welcome email” after they’ve signed up to be in your email address list.
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