Perhaps the greatest advantage of fostering your ultimate content calendar is ensuring you have the right balance of selling and serving your content.
By creating a balance of various types of postings, you’ll be able to set the right mood and create a professional impression on visitors to your online resources.
Here are some keys to consider during your content calendar planning.
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Tip 1 Set Your Goals on Planning Days
Planning days may feel a bit like busywork on occasion, but they’re essential for making the most of your time.
Keep your blog post examples for business goals at the front of your mind when deciding which type of content you’ll be working on in the forthcoming days.
Many successful marketers follow the 80/20 rule, which means share your free content 80 percent of the time while the other 20 percent is reserved for sales pitches and offers.
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Tip 2 Balance Content Plan Calendar Template Types
Creating your calendar content is about finding the right balance between different types of content.
For example, entertaining content is great for drawing attention, while educational content helps establish you as an authority and demonstrates your desire to help out your readers.
Similarly, inspirational content can help spur action, while promotional materials are critical for landing sales.
By planning ahead of time, you’ll be able to strike the right balance of your content types. Thus, making your outlets refreshing and varied.
Evergreen topics can be republished and still be relevant. Whereas, time-sensitive topics that mention dates, seasons, or holidays are a one-time use piece of content.
Keeping a bank of evergreen content is handy when you’re in a crunch one week and need to create the ultimate content calendar quickly.
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Tip 3 Rotate Types of Content
When developing your content calendar template, try to come up with a holistic view of your weekly content posting.
For example, Mondays’ inspirational posts can give your readers a positive impression to begin the week. If you have several types of promotional posts per week, think about how you can have them build on each other to increase the likelihood of sales.
In other words, you might also want to craft names for your daily theme types. “Throwback Thursdays”, for example, can be a fun way to touch on nostalgia during your posts. It creates a memorable brand that’s likely to engage your visitors and encourage them to come back for more.
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Tip 4 Weave in Your Promotional Material
Planning where your promotional materials should appear is powerful, and you’ll want to spend a considerable amount of time planning out launches and other events.
Think ahead of time about how many pieces of promotional material you’ll need for a new launch. Planning ahead ensures that you can create the material you need and release it on an appropriate schedule.
Using an ultimate content calendar gives you the visual reference to see the best time to launch and how to build your content to create excitement around that launch date.
Not sure how to get started?
Well, David Perdew at MyNAMS.com has created a Profit Planner called “Plan and Create Your Ultimate Content Calendar” to walk you through the process of how to set up your content calendar. 
Here’s what you get in the Profit Planner:
- Textbook
- Workbook
- Idea Generator
- Checklist
- Calendar
- Infographic
You’ll have access to this product when you purchase an annual or lifetime access to the membership.
So, go ahead and click below to start planning and creating your ultimate blog content calendar template!